Open to senior content roles

Senior content strategist building voice frameworks, editorial systems, and UX writing for products serving millions.

10+ years across healthcare, consumer brands, and digital products. Currently at Humana, where my benefits content drove a 59% YoY engagement lift and ~$5.4M in annual savings. Previously CVS/Aetna.

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Humana plan benefits
Humana · Healthcare
Re-architecting member benefits content
Reframed plan benefits around member intent and rebuilt the journeys across web and mobile app.
+59% YoY−10% inbound calls · ~$5.4M savings
Humana benefit framework
Humana · Framework
Benefit-description framework for 800+ plans
Single source of truth and reusable components across Medical, Rx, and Supplemental benefits.
~150 benefits800+ plans unified
Humana HSAC landing page
Humana · Product
Spending Account Card (HSAC) digital experience
Owned content strategy for the HSAC experience across landing pages, dashboard tiles, and benefit cards.
~200K newregistrations projected
Debut one-way text
Humana · Lifecycle
Debut: text-first member onboarding
Co-led launch of a one-way text initiative bringing unregistered members into digital across two waves.
28% → 45%engagement · 30K+ texts
CVS-Aetna rebrand email
CVS/Aetna · Brand voice
Post-merger voice architecture
Defined tone, terminology, and audience-specific guidance aligning member, provider, and broker channels.
3 audiences1 narrative · national rollout
COVID-19 vaccine messaging
Aetna · Crisis comms
COVID-19 public health messaging
Shipped clear, compliant content under compressed timelines across web, member portals, mailers, and paid channels.
Crisis paceclinical + legal aligned
Medicaid acquisition campaign
Aetna · Acquisition
Medicaid acquisition: digital, OOH, and direct mail
Cross-channel messaging for Medicaid acquisition and retention — train stations, bus, digital, mailers, and broker collateral.
Multi-statemulti-channel campaigns
About

I build the systems that hold content together at scale — voice frameworks, editorial governance, the information architecture behind a search bar serving 14 million members.

I started writing for consumer brands through Lace Pen, then moved into healthcare with Aetna and Humana, where clarity isn't a nice-to-have but the actual work. I'm equally fluent in long-form copy, UX writing, and the messaging architecture that ties them together.

Based in Chicago. Remote-first. Open to senior in-house content roles and select consulting.

Experience
2021 — Present

Senior Content Strategist & Digital Copywriter · Humana

Lead end-to-end content strategy for member-facing digital products serving 14M+ Medicare members. Partner with UX, product, design, research, and engineering.

2018 — 2021

Marketing Communications Strategist · Aetna, a CVS Health Company

Owned cross-channel messaging strategy for Medicaid acquisition and retention. Led messaging architecture for the post-merger CVS-Aetna rebrand.

2016 — 2018

Founder & Freelance Strategist · The Lace Pen

Brand voice frameworks and content systems for B2B and B2C clients across wellness, beauty, consumer tech, and CPG.

2013 — 2015

Procurement Coordinator · Ulta Beauty

Authored brand-aligned training documentation and internal communications. Built foundational fluency in retail merchandising and category strategy.

Capabilities
Content strategy
Brand voice & messaging
UX writing & microcopy
Information architecture
Content design systems
SEO & search strategy
Editorial governance
Plain language & a11y
AI-enhanced workflows
Tools

Adobe Experience Manager · Aprimo · Salesforce · HubSpot · WordPress · Jira · Figma · Confluence

Education

B.A. English, Creative Writing · University of Illinois at Chicago, 2009