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Work samples

A curated selection of content strategy, UX writing, and marketing communications work from Humana and Aetna/CVS Health. These samples span digital member experiences, benefits architecture, cross-channel acquisition campaigns, crisis communications, lifecycle messaging, brand identity systems, and regulatory content — touching every stage of the member journey across web, mobile, email, direct mail, OOH, and field channels. Click any image to view full size.

Humana

Senior Content Strategist · July 2021 – Present
Plan BenefitsPlan Benefits
Benefits copy templateBenefits copy template
Dental benefitDental benefit
New benefit card (web)New benefit card · web
New benefit card (mobile)New benefit card · mobile
Dashboard tilesDashboard tiles
Health Discussion GuideHealth Discussion Guide
HSAC landing pageHSAC landing page
HSAC landing page 2HSAC landing page 2
HSAC updatedHSAC updated
HSAC mobileHSAC · mobile
HOA HSACHOA HSAC
OTC HSAC benefit cardOTC HSAC benefit card
Dashboard HSAC tileDashboard HSAC tile
One-way text benefitsOne-way text · benefits
SMS viewSMS view
Age-In Medicare messagesAge-In Medicare
PDP to MAPD messagePDP to MAPD
Low-cost vaccine messagingLow-cost vaccine
Special discountsSpecial discounts
Paperless widgetPaperless widget

Aetna · a CVS Health Company

Marketing Communications Strategist · Oct 2018 – Jul 2021
Rebrand emailRebrand email
Rebrand email 2Rebrand email 2
Rebrand letterRebrand letter
How vaccines work infographicVaccines infographic · pg 1
How vaccines work infographic page 2Vaccines infographic · pg 2
Vaccine mailer · momsVaccine mailer · moms
Vaccine mailer · young adultVaccine mailer · young adult
Vaccine mailer · back to schoolVaccine mailer · back to school
We Are More brochure pg 1We Are More · pg 1
We Are More brochure pg 2We Are More · pg 2
We Are More brochure pg 3We Are More · pg 3
We Are More brochure pg 4We Are More · pg 4
Digital ad 1Digital ad 1
Digital ad 2Digital ad 2
Digital ad 3Digital ad 3
Digital ad 4Digital ad 4
Digital ad 5Digital ad 5
Digital ad 6Digital ad 6
Digital ad 7Digital ad 7
Digital ad 8Digital ad 8
Digital ad 9Digital ad 9
Out of homeOOH placement
Bus adBus ad
Bus ad 2Bus ad 2
Train station ad 1Train station · 1
Train station ad 2Train station · 2
Train station ad 3Train station · 3
Train station ad 4Train station · 4
Door hangerDoor hanger
StickerSticker
OE benefits brochureOE benefits brochure
OE scriptOE script
BrochureBrochure
LetterLetter
EmailEmail
New hours emailNew hours email
TextText message
Website copyWebsite copy
Health tagsHealth tags
Provider flyerProvider flyer
Redetermination scriptRedetermination script
CAHPS trifold pg 1CAHPS trifold · pg 1
CAHPS trifold pg 2CAHPS trifold · pg 2
EPSDT pg 1EPSDT · pg 1
EPSDT pg 2EPSDT · pg 2